Problem
Customer data, conversations, appointments and opportunities are spread across inboxes, spreadsheets and separate systems. Teams lose context and follow-up actions are missed.
CRM and commercial follow-up Customer relationships and business insights
Customer relationships and business insights
in one clear overview.
Build on a central customer view and give commercial teams the context they need for consistent follow-up.
- One current customer view
- Clear ownership of follow-up
- Insight into business relationships
- Reporting across commercial activity
Start with customer management and commercial follow-up. Add only the automation, insights and integrations that create value.
Problem and solution
Solution
Manaru combines organisations, contacts, relationships, interactions and business insights in a CRM tailored to your commercial process.
- Manage customers, prospects and contacts centrally
- Track appointments, opportunities and next actions
- Combine CRM and operational information
A CRM that connects relationships and business context
Combine structured customer information with daily interactions and insights from the rest of your organisation.
Customers and relationships
Bring organisations, contacts and relationships together in one reliable customer view.
- Customer and prospect records
- Contacts and locations
- B2B relationships
Commercial follow-up
Turn every interaction into a clear owner, appointment or next action.
- Interactions and notes
- Opportunities and next actions
- Reminders and workflows
Business insights
Make performance and trends visible without manually combining information.
- KPI overviews
- Reports and trends
- Cross-department insights
What this delivers
Better follow-up
Fewer opportunities disappear between inboxes and lists.
Shared context
Everyone works from the same current customer information.
Better decisions
Commercial activity and business outcomes become visible together.
A foundation that grows
Add automation, reporting and integrations when needed.
Want more control over customers, follow-up and business insights?
We identify where customer information is fragmented and which first CRM process can create the most value.